Google Ads for Ecommerce That Sell Your Products
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- Google Ads for Ecommerce That Sell Your Products
If your denim is getting attention through organic search and you have inventory sitting behind it, that gives us a real reason to put paid budget behind those products.
With our Google Ads for Ecommerce service, we use that search data to decide what deserves more visibility through Google Shopping and Performance Max instead of advertising your whole store just because the products are there.
Someone searching for black baggy jeans might not know your brand yet, but they can still see the actual pair you sell before they ever visit your site.
With Google Shopping ads, your product can appear with the image, price, and store name right in front of someone already looking for that type of clothing. Performance Max gives us more places across Google to keep putting those products in front of potential shoppers using the photos, videos, and other assets your brand already has.
The point is simple: instead of asking someone to care about the brand first, show them something they might actually want to buy.
Once the ads are running, we watch where the money is actually going.
If one product keeps getting clicks but nobody is buying it, we need to look at why before continuing to feed it budget. If another product is bringing in purchases or showing stronger signs of interest, that may be where more of the budget belongs.
Our Google Shopping Ads Services include ongoing adjustments to the campaigns, the products being pushed, and the information Google is using as the results come in.
We can’t control whether someone buys. But we can control whether we keep wasting money on something that clearly isn’t working.
Every month, we break it down without burying you in Google Ads language.
Our Google Shopping Ads Management includes showing you what you spent, which products got the most attention, how many people clicked through to the store, what led to purchases, and where the budget may be getting wasted.
If a campaign is working, you’ll know why we want to keep pushing it. If it isn’t, you’ll see what’s happening and what we plan to change next.
You already have the products, photography, videos, prices, and the way you want the brand presented. We work with what you already have instead of asking you to create a whole new set of content just to run Google Ads.
On our side, we handle the product feed, Shopping and Performance Max setup, conversion tracking, campaign structure, and the ongoing work inside Google Ads. If something needs to be changed or fixed for a product to advertise properly, we take care of that too.
You’ll still have a say in what gets promoted. We’re not going to start pushing a collection you don’t care about just because Google says it can run.
What you pay Google to run the ads is separate from what you pay Norff to manage them.
That keeps things clear. You know what is going toward actual ad spend and what is paying for the work behind the campaigns.
We’ll work around the budget you’re comfortable using, but we won’t push you to spend more just for the sake of spending more. The goal is to use the budget where it has the strongest reason to be used.
We’ll look at what you sell, what you’re trying to move, and whether Google Shopping or Performance Max makes sense for those products.
